/ About the project
We collaborated with Cutwater Spirits to create a series of :15 second commercial spots. In this spot, we highlight how to dress up your can cocktail with traditional glass and garnish.
While these spots are only short :15 second commercials - often times they can be the most challenging; needing to create multiple scenes / set-ups within 1 shoot day -- and ensuring that creative, production, and post all happen in unison to meet launch deadlines. Our production execution had to be airtight, with each shoot day incredibly structured.
Collaboration was key. And through art direction, location sourcing, and casting - we were able to maximize the amount of content we captured each each day - producing a series of spots that ran via web & social.
/ Credits
Directors: Luke McCain & Ryan Knight
Head of Production: Emily Pacillo Kern
Producer: Michael Auchard
DP: Jamie Allender
Editor: Ryan Knight
Colorist: Ryan Knight
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